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17 May 2017 08:00-17:00Fairmont Bab Al Bahr, Abu Dhabi

Raise The Profile Of Your Museum Collections

We're pleased to welcome you to this invitation only, one day seminar for senior leaders in the museums industry. 

The seminar is designed to provide senior delegates from across the middle east with details of how to increase engagement with museums and museum collections. Delegates will gain insight into how strategies used internationally by some of the world's most prestigious museums could be employed at their own institutions, as well as gain an understanding of the technology which supported these projects. 

The seminar is free to invited delegates and we look forward to welcoming you as our guests. 

AGENDA

8.00AM - Arrival & Refreshments

8.30AM - Welcome & Introduction

Ben Sullivan, Head of Operations, Europe & the Middle East, Axiell ALM 

9.00 Case Study: Collections Management at the Ministry of Antiquities, Egypt

Amina El Baroudi, Assistant to the Minister of Antiquities for Digital Services

10.00AM - Introduction to Attendees
(A chance to meet other influential attendees)

10.30AM - Morning Break & Networking 

11.00AM - Raising The Profile Of Your Museum & Attracting Visitors - International Marketing Best Practice

Christina Leahy, Global Marketing Director, Axiell ALM

11.45AM - Leveraging Your Collections Data To Raise The Profile Of Your Collections Online 

Ben Sullivan, Head of Operations, Europe & the Middle East, Axiell ALM

12.15PM - Lunch (Provided)

1.15PM - New Research: Online Collections Global Trends From Across The Museums Industry 

Christina Leahy, Global Marketing Director, Axiell ALM

2.00PM - Axiell Customer Projects From Around The World: What Our Most Successful Customers Are Doing Well

Ben Sullivan, Head of Operations, Europe & the Middle East, Axiell ALM

3.00PM - Afternoon Break 

3.30PM - Discussion Group Session, Sharing Best Practice Between Attendees

4.30PM - Collections Management Solutions & The Importance of Integrated Technology

Ben Sullivan, Head of Operations, Europe & the Middle East, Axiell ALM

5.00PM - Seminar End

ATTENDEES

This event is designed for no more than 35 strategic museum leaders from the region. 

Fairmont Bab Al Bahr, Abu Dhabi

Located just a 45-minute drive away from Dubai, enjoy the best of both worlds at Fairmont Bab Al Bahr, the close proximity to a neighboring metropolis and Abu Dhabi attractions, including the first Ferrari theme park with the fastest roller coaster in the world, the Abu Dhabi Grand Prix race Circuit, and Yas Waterworld, the region’s largest waterpark.  

With a striking exterior made of sheer blue glass, Fairmont Bab Al Bahr features contemporary and spacious guestrooms and suites,  highlighted by one of the largest lounges in the city filled with plush seating areas, all against a staggering backdrop of Sheikh Zayed Grand Mosque.

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Amina El Baroudi
Assistant to the Minister of Antiquities for Digital Services

Amina is the Assistant to the Minister of Antiquities for Digital Services. Her work entails finding digital solutions, such as websites, mobile applications, documentation and databases, for challenges facing the ministry.


In the past, she was the Permanent Collections registrar at the Registration, Collections Management and Documentation Department (RCMDD) at the Egyptian Museum in Cairo. She had been part of the project since its instigation by the American Research Center in Egypt in 2007. She has also been the Lead Registrar in the “Egypt Documentation Project”, a joint project between the Ministry of Antiquities and the British Museum.


Her fieldwork includes documentation of the temple of Ramesses II in Abydos (NYU-ARCE), project manager for the study and documentation of objects found in the Giza and Atfih storage magazines that were excavated by Ahmed Fakhry at Dahshur (German Archaeological Institute), and excavation work at Deir El Barsha (KU Leuven University). She has also been involved as a digital illustrator in several projects such as the Dahshur excavations (German Archaeological Institute), a project for the study of the Sokar and Nefertum chapels in the Seti I temple at Abydos (University of Cologne and the German Archaeological Institute), and the digitization of the Fatimid cemetery graffiti in Aswan (German Archaeological Institute). 

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Ben Sullivan
Head of European & Middle Eastern Operations, Axiell ALM

Ben Sullivan is General Manager of EMEA, Axiell Archives Libraries & Museums.

Ben has worked on national museum projects in Australasia, United Kingdom, USA, Qatar, UAE and Egypt.  He has collaborated on worldwide guidelines in museum documentation and digital asset management. He is a regular presenter at museum conferences on the subjects of data management workflows, digital learning & museums, data visualisation, benchmarking and sustainable technology for museums. In Egypt, Ben helped define the core requirements for a central database for all the collections within the Egyptian Museum. This database was a key tool in the identification and reporting of missing objects following the 2011 revolution and looting at the museum.

Ben is currently working with Egypt, Qatar and Abu Dhabi on best practices for information management of cultural data. He is also working with CLIR on an initiative to create a digital public library for the Middle East.

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Christina Leahy
Global Marketing Director, Axiell ALM

Christina Leahy is the Global Marketing Manager for Axiell ALM, the Global Leader for collections management technology. 


In her current role she is responsible for overseeing all marketing activities across the Middle East, Mainland Europe, UK & Ireland, North America and Australasia. Her remit covers the full marketing mix including digital, website development, search optimisation, email marketing, event planning, PR and advertising. 


In the last year she has employed strategies which have quadrupled the number of visitors to the Axiell ALM website and increased enquiries by 660%. 


She has a background in both museums and cultural marketing having worked for a cultural institution in the UK as well as experience in international business to business conference marketing in industries as Oil & Gas, Pharmaceutical,  Shipping and Insurance throughout North America, Europe, Africa and Latin America. 

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Axiell ALM@axiellalmsales-alm@axiell.com

Axiell ALM is the global number one  supplier for collections management technology.

As of 2016 Axiell has more than 300 employees in Abu Dhabi, Australia, Canada, Denmark, Finland, Germany, the Netherlands, New Zealand, Norway, Qatar, Sweden, the UK and the USA. Our systems are in use in more than 3400 institutions across 55 countries. We are an international and sustainable supplier for the mission critical systems of collecting institutions.

A sample of case studies from our customers such as the Van Gogh Museum and the Natural History Museum can be found here as well as a full list our our world-leading customer list. 

http://alm.axiell.com/customer...